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Video Marketing in the Real Estate Industry

Gone are the days of scrolling through boring old property photos to view real estate.  In today’s digitally driven society, video has emerged as the integral tool for showcasing real estate across the world.  A picture might be worth 1,000 words, but Dr. James McQuivey of Forrester estimates that one minute of video is worth 1.8 million words.

With 2016 being dubbed the “Year of Video Marketing” it’s no surprise that the real estate industry is hopping on the video content bandwagon.  Skeptics might believe video content marketing is just a trend but experts say that by 2019, 80% of internet traffic will be video.

Real estate agents are already realizing major benefits from utilizing video content.  In fact, according to Hubspot, real estate listings that include a video received 400% more inquiries than those without.

Check out this awesome drone footage we captured for one of our favorite clients ForRent.com.

 

Now put yourself in the shoes of a real estate buyer.  Would you rather watch an awesome video like the one above (#BetterVideo) or click through 10 drab interior property photos?

Certainly if I’m selling my property I want to include a video knowing that real estate listings with video get 400% more inquiries than those without.

No matter what industry you are in, there are clear benefits to having video content in your marketing mix.  Reach out to us below to learn more about setting your business up for success with video content.

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BIA/Kelsey Engage Conference 2016

We can’t wait to join hundreds of advertising and marketing executives at BIA/Kelsey’s ENGAGE Conference in Austin, Texas next week.  ENGAGE is all about today’s brand of local commerce – how consumers are driving it, how businesses and brands are connecting with them, and how media, tech and marketing solution providers are helping facilitate those connections (and conversions).  Check out the short video below to learn more!

MARK YOUR CALENDARS!

We’ve teamed up with our friends at Vendasta to sponsor a fun evening with lite appetizers, an open bar, live music and games the evening of May 17th.  We’d like to invite all ENGAGE attendees to join the party!  Watch the video below for all the details and we sincerely hope to see you there!

Have questions about Media Distribution Solutions, our #BetterVideo Platform, or just want to say hello? Reach out below!  We’d love to hear from you!

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The Numbers Don’t Lie

We could go on and on about the perks of adding video content into your Marketing strategy.  We sell video, so of course we trust it adds tremendous value to your digital marketing efforts.  Instead of talking until we are blue – Although we are happy to do so!  Drop us a line anytime and we’ll discuss all the benefits of video – we figured it’s better to highlight some of our favorite recent statistics regarding video.  Video

  • By 2018, 69% of total internet traffic will be video – Cisco
  • Video increases the likelihood of online purchases by 64% – Insivia
  • 90% of user say that seeing a video about a product is helpful in the decision process. – Insivia
  • Including video on a landing page can increase conversion by 80%. – Unbounce
  • Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. – Forrester

Let us put together a solid video marketing strategy for your company!  Reach out below and we’ll be happy to discuss the details!

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Good Video vs #BetterVideo

good [goo d] – adjective – satisfactory in quality, quantity, or degree: a good teacher; good health

better [bet-er] – adjective – of superior quality or excellence: a better coat; a better speech

Why settle for a “good” video product? We created the #BetterVideo platform to go beyond where other video providers stop.  We provide our partners with a comprehensive video strategy that starts with high quality video production but continues on to leverage the power of video to:

  1. Enhance Website Performance
  2. Deliver Better Email Marketing Results
  3. Produce Higher Organic Search Engine Rankings
  4. Deliver Better Landing Page Conversions
  5. Drive More Clicks
  6. Increase Social Media Engagement

Let us show you how our BetterVideo platform can enhance your success in the digital marketing world. Call 214-269-0738, email info@bettervideo.com, or fill out the form below for more info.

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