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Borrell Associates #LOAC2016

LOAC

We had a blast in New York last week at Borrell Associates 2016 Local Online Advertising Conference joining over 500 industry leaders at one of the largest gatherings of local digital media executives.

CEO Gordon Borrell opened the annual event with his prognostics for the next 2-5 years.  The rapid change of the media landscape, technology, and consumption of content dominated the conversation from the presentations to the hallways.  The only constant in today’s media world is…change!

Our COO, Brian Russell’s presentation was among the “Four key takeaways from Borrell’s Local Online Advertising Conference.” He shared these stunning facts about the power of video in your marketing:

  • Having video on your website makes it 53 times more likely to show up on Google
  • Video causes people to stay longer on your site by an average of 2 minutes
  • Video is shared 1200% more than photos and texts combined
  • Emails with videos get 50% more clicks compared to emails without video.

The main takeaway is that video it clearly the new frontier in capturing attention in your marketing.

Reach out to our team here at MDS and let us set your business up for success with video content! 

Mobile Video Consumption

Is Your Video Content Optimized for Mobile Consumption?

Video is set to have the highest growth rate of any mobile application in the next 5 years.  That’s why it is essential for businesses to have a solid mobile video marketing strategy.

  • Video accounted for 55% of mobile traffic in 2015. Cisco VNI Forecast
  • By 2020 over 75% of global mobile data traffic will be video content. Cisco VNI Forecast
  • Mobile data traffic has grown 400-million-fold over the past 15 years. Cisco VNI Forecast
  • Online viewers abandon video if it doesn’t play within 2 seconds. UMass Amherst Study
  • 1 in 5 viewers will abandon poor video experiences immediately.  After the poor experience 1 of 5 viewers will never return to that service. Conviva Study 

Let us optimize your video content for mobile devices.  Contact us today! 

The Secret to Successful Video Strategy

Want To Know The Secret To Successful Video Strategy?

For starters, use a video platform that focuses on more than just providing you with video production.  At our core, Media Distribution Solutions is a technology company.  We offer a turnkey solution that allows our partners to quickly and easily add video to their digital offering.  Our industry leading Video Management Services ensure your videos perform at the highest level.   We edit all videos in-house allowing us to maintain your brand standards and consistently deliver the highest quality.  Our international network of video professionals eliminates geographic challenges and enables hyper-local content creation.