We had a blast in New York last week at Borrell Associates 2016 Local Online Advertising Conference joining over 500 industry leaders at one of the largest gatherings of local digital media executives.
CEO Gordon Borrell opened the annual event with his prognostics for the next 2-5 years. The rapid change of the media landscape, technology, and consumption of content dominated the conversation from the presentations to the hallways. The only constant in today’s media world is…change!
Our COO, Brian Russell’s presentation was among the “Four key takeaways from Borrell’s Local Online Advertising Conference.” He shared these stunning facts about the power of video in your marketing:
- Having video on your website makes it 53 times more likely to show up on Google
- Video causes people to stay longer on your site by an average of 2 minutes
- Video is shared 1200% more than photos and texts combined
- Emails with videos get 50% more clicks compared to emails without video.
The main takeaway is that video it clearly the new frontier in capturing attention in your marketing.