Gone are the days of scrolling through boring old property photos to view real estate. In today’s digitally driven society, video has emerged as the integral tool for showcasing real estate across the world. A picture might be worth 1,000 words, but Dr. James McQuivey of Forrester estimates that one minute of video is worth 1.8 million words.
With 2016 being dubbed the “Year of Video Marketing” it’s no surprise that the real estate industry is hopping on the video content bandwagon. Skeptics might believe video content marketing is just a trend but experts say that by 2019, 80% of internet traffic will be video.
Real estate agents are already realizing major benefits from utilizing video content. In fact, according to Hubspot, real estate listings that include a video received 400% more inquiries than those without.
Check out this awesome drone footage we captured for one of our favorite clients ForRent.com.
Now put yourself in the shoes of a real estate buyer. Would you rather watch an awesome video like the one above (#BetterVideo) or click through 10 drab interior property photos?
Certainly if I’m selling my property I want to include a video knowing that real estate listings with video get 400% more inquiries than those without.
No matter what industry you are in, there are clear benefits to having video content in your marketing mix. Reach out to us below to learn more about setting your business up for success with video content.